1/18/2023 0 Comments Foodie definitionChoosing healthy food is now a priority for the majority of consumers, but they’re not willing to compromise on flavor. In all, 69% of people say that reading food labels influences their purchasing decisions. Approximately one in three individuals who purchase clean label products are over the age of 55. The demand is now considered universal, with nearly half of households saying they actively seek out clean label products to gauge their health benefits.Ĭontrary to popular perceptions, the demand isn’t just reserved for Millennials and the generations that came after them. The desire for all-natural, clean label foods is, in part, a result of the influence that foodies have had on our culture. While consumers want to broaden their horizons, they're also honing in on more specialized options. As a result, food manufacturers, restaurants and grocery stores need to acknowledge the growing demand for high-quality, uniquely delicious foods and memorable food experiences. The foodie revolution has significantly influenced today’s culture, and many of today’s consumers are being more adventurous with their food choices (even if they don’t self-identify as a foodie). Why Food & Beverage Manufacturers Should Care And, of course, food needs to appeal to all their senses, making taste, texture, aromas and presentation paramount. They revel in a meal and consider all its facets including its ingredients, where they were sourced, preparation methods, who made the meal and their personal history. To put it simply, for foodies, eating is more than just an act it’s an experience. While those establishments certainly have their appeal, their adventures may also include local diners, food trucks or out-of-the-way eateries. Other terms often associated with this consumer group are gourmet or gastronome, but foodies don’t limit their experiences solely to fine dining or specialty markets. To fuel their obsession, foodies will go to great lengths to find the most appetizing and highest quality products they can. Whether this means an increased desire to try new adventurous dishes, regularly seeking out specialties, a love for all things all-natural, or constantly staying up-to-date on the latest food trends and restaurant offerings, when it comes to food, foodies are obsessed. While there are hundreds of ways to describe foodies, in its most basic definition, foodies are consumers who are deeply interested in exploring the world of food and beverages. 16 years – and millions of Instagram pictures & Yelp reviews – later, self-proclaimed foodies have risen in numbers and cemented themselves as a mainstream consumer group. According to Google Trends, the term “ foodie” first started trending in 2004.
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